Privacy and cookie policy

Last updated: 07/01/2025

Who are we?

MatrimonyAssist (hereinafter "matrimonyassist.com" or "us" or "we" as the context requires) is operated by HMS Global Business Limited, a private limited company, registered in the UK. We are an online service company.

This Policy

This Privacy and Cookie Policy governs your access to and use of any matrimonyassist.com website, applications, widgets, tools or other materials operated or otherwise provided by matrimonyassist.com (the "matrimonyassist.com Services"). The matrimonyassist.com is committed to protecting and respecting your privacy and we make it our highest priority to safeguard the confidentiality of any and all personal details you provide to us. As a visitor to or user of the matrimonyassist.com services you have the right to know and understand our information privacy practices prior to providing us with any of your personal details.

This document explains our Privacy and Cookie Policy. This policy (together with our Terms and Condition of Services and any other applicable terms and conditions or documents referred to therein) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

Consent

By using the matrimonyassist.com services, you consent to (i) the collection and use of your IP Details (as defined below), Personal Information (as defined below) and location data; and (ii) the use of Cookies, in accordance with this policy. If we change our privacy and cookie policy at any time, these changes will be reflected in this policy.

Cookies

Just like other websites, our sites use cookies and similar technologies such as web beacons, pixel tags, google tag manager and flash objects. These allow our websites to work correctly, and helps us understand web traffic and how our sites are used so we can improve visitors experience, personalise services and tailor ads.

What is a cookie?

A cookie is a small text file that may be placed on your device when you visit our sites. When you next visit our websites, the cookie allows us to distinguish your device from other users’ devices.

Why do we use cookies?

What cookies do we use?

Depending on who owns the cookie, they are classified as:

Depending on the purpose of the cookie, they are classified as:

Experience cookies cannot track your browsing activity when you leave our websites to browse other websites.

If you would like to find out more about the specific cookies we use, please contact us through help page.

Your right to refuse cookies and what happens if you refuse them

When visiting the MatrimonyAssist website [https://matrimonyassist.com/] for the first time on a device, you will see a cookies banner explaining that we use cookies, why we use them and providing a link to this document.

This banner gives you a settings option for our websites. If you click on this, you can turn certain cookies on and off.

You can access these settings and change your choices at any time in the future by clicking on the Cookies Settings link at the bottom of our website pages.

You can also control cookies by activating relevant settings on your browser. Please see below for more information on browser controls.

Please be aware that if you turn cookies off you may not be able to access all or parts of our sites.

Browser controls

You can use your web browser to:

Your choice to refuse cookies is specific to both the browser and the device that you are using. So, if you make a choice to opt out from one device and you want your opt-out to apply to a different device as well, you will have to opt out from that device too.

You can use the links below to find out how to use your browser to control cookies:

Other controls

In relation to third party advertising cookies, third parties can participate in one of the following self-regulatory programs for online behavioural advertising, which gives users opt-outs:

If you don’t want your personal information to be used to allow third parties (e.g. Google, Facebook) to display ads or to personalise ads displayed to you, you can change your settings by using the tools provided by their sites or through one of the above self-regulatory programmes, if they participate in them.

You can also find more detailed about how you can manage cookies at the All About Cookies and Your Online Choices websites.

Information Collection and Use

We may collect information from you at several stages during your use of the matrimonyassist.com services. We may collect and process the following information about you:

IP Details

Where you are accessing the matrimonyassist.com services via a computer, we may collect information about that computer, including where available your IP address, operating system, browser type, referring URLs, page views and access times ("IP Details"). We use such information for system administration, to analyse trends, track users' movements and to report aggregate information to our advertisers and partners. This statistical data about our users' browsing actions and patterns do not identify any individual.

Cookies and Advertisements

For the same reason, we may obtain information about your general internet usage by using a "cookie" file which is stored on the hard drive of your computer. A cookie consists of information sent by a web server to a web browser and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

We may use both "session" cookies and "persistent" cookies on our websites. We will use the session cookies to keep track of you whilst you navigate the websites. We will use the persistent cookies to enable our websites to recognise you when you visit.

We use cookies to make your use of our websites easier. Usage of a cookie is in no way linked to any personally identifiable information while on our website. For instance, by allowing a cookie from our websites, you would not have to set your currency or language preferences each time you used our website, thereby saving time while on our website. As such, cookies allow you to get the most out of our websites. In addition, as the cookie is stored on your computer, the data gathered by the cookie remains under your control. Please note that disabling cookies may prevent you from accessing some features of these and other websites. We therefore recommend you permit the use of cookies when using our websites.

Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.

Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third-party cookies. For example, in Internet Explorer you can refuse all cookies by clicking "Tools", "Internet Options", "Privacy", and selecting "Block all cookies" using the sliding selector. Blocking all cookies will, however, have a negative impact upon the usability of many websites, including our websites.

We also use Google Analytics to analyse the use of our websites. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated is anonymous and is used to create reports about the use of the website. Google will store this information. Google's privacy policy is available at:.

We may publish Google AdSense interest-based advertisements on our websites. These are tailored by Google to reflect your interests. To determine your interests, Google will track your behaviour across the web using cookies. You can view, delete or add interest categories associated with your browser using Google's Ads Preference Manager, available at: . You can opt-out of the AdSense partner network cookie at: . However, this opt-out mechanism uses a cookie, and if you clear the cookies from your browser, your opt-out will not be maintained. To ensure that an opt-out is maintained in respect of a particular browser, you should use the Google browser plug-in available at:

Third-party companies may collect and use information about your visits to our, and other third parties' websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit .

Personal Information

We may collect and process the following data ("Personal Information") about you:

We collect or use the following personal information for dealing with queries, complaints or claims:

Location Data

We may obtain information relating to your geographical location ("Location Data") where you use any matrimonyassist.com services. We will use such Location Data only to understand the area from which our most traffic comes and will not retain this information or share it with third parties.

Use of Information

We will use Cookies and the IP Details and Personal Information that we hold about you in the following ways:

We will not sell, share, or provide your IP Details, Cookies, Personal Information and Location Data (together, your "Information") to others other than in accordance with this Privacy Policy or where we are required to do so by law.

Lawful bases and data protection rights

Our lawful bases for collecting or using personal information to provide services and goods are:

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
  • At MatrimonyAssist, we are dedicated to providing all users with a seamless and enjoyable experience on our platform. While we have taken extensive measures to ensure our platform is reliable and fit for purpose, like any product, the MatrimonyAssist App may occasionally encounter unexpected bugs or issues. To address such concerns effectively, we have implemented a straightforward and user-friendly process that allows users to report any problems or provide feedback directly to the platform administrators. This ensures that issues are promptly reviewed and resolved, and users receive timely responses. To facilitate this process, we collect only the essential information needed to manage and resolve user concerns. This includes: Name, Contact details, User message or issue description.
  • By limiting the data, we collect to the bare minimum, we respect users’ privacy while ensuring effective communication and resolution of any issues.

Where we get personal information from

• Directly from you

How long we keep information

At MatrimonyAssist, we prioritize the privacy and security of our users' data. Our data management practices are designed to ensure that information is handled responsibly and deleted when no longer needed.

• Verification Documents:
  Verification documents uploaded by users are deleted immediately after the verification process is complete. This process is typically completed on the same day as registration but may take additional time depending on the volume of requests. In any case, verification documents are deleted as soon as the verification is finalized.
• Personally Identifiable Information (PII):
  Users have full control over their personally identifiable information (PII) and can delete their data themselves when the purpose of using our platform has been achieved.
• Hard Deletion:
  To ensure complete removal of data, the MatrimonyAssist system administrator performs a hard delete of user data one year after the user has deleted their account. This process permanently erases all data from our database, leaving no trace behind.

By following these measures, MatrimonyAssist is committed to safeguarding user data while providing a secure and respectful experience for all.

Disclosure of Your Information

We may disclose your Information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

In addition, we may disclose your Information to third parties:

Sometimes we use third parties to process your information on our behalf. We require these third parties (some of which may be based outside of the EEA) to comply strictly with our instructions and we require that they do not use your Information for their own business purposes, unless you have explicitly consented to the use of your Information in this way. Any third parties who access your data in the course of providing services on our behalf are subject to strict contractual restrictions to ensure that your data is protected, and in compliance with applicable data protection/privacy legislation. We may also independently audit these service providers to ensure that they meet our standards.

Data Storage

All Information you provide to us is stored on our secure servers. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your Information, we cannot guarantee the security of your data transmitted to our websites or other matrimonyassist.com services; any transmission is at your own risk. Once we have received your Information, we will use strict procedures and security features to try to prevent unauthorised access.

We use security measures, including physical, administrative, and technical safeguards to protect the confidentiality of your Personal Information. These measures include encryption, security certificates, access controls, information security technologies, policies, procedures and other information security measures to help protect your Information.

When designing or implementing new computer systems and processes we look at ways to identify and mitigate potential security risks and then monitor and test our security systems to help protect your Personal Information.

Where possible, we also try to anonymise information so that individuals can’t be identified from it. We analyse data about our users’ service uses patterns and habits, to help us improve our services, how we display them on our website and so on. However, we don’t need to know who these service users are, we just need to know information such as how many connections made by a certain team at certain times, or how many subscriptions bought over the course of times. So, instead of just putting all of our users’ information together and analysing it, we first remove the pieces of information that could identify them, such as names, contact details, addresses and so on.

Unless otherwise stated in one of the specific Privacy Notices, we will keep your Personal Information for three years then we will securely delete it.

We do need to keep some anonymous information for longer than this, such as subscriptions habits and patterns, so we can analyse it to identify trends and changes in activity. We remove all names, contact details and any other information that identify individual customers, so it’s all just anonymous numbers and data.

Links to third party websites

The matrimonyassist.com services may contain links to third party websites. In particular, matrimonyassist.com services may direct you to the websites of third-party companies to search and place order. In order to place order, you are not required provide personal data to the operators of such websites. When contacting us through the contact us form or FAQ content on our website, you will provide personal data that is handled by a customer support third party website. Please be aware that we are not responsible for the privacy practices of such other sites. When you leave or otherwise cease using the matrimonyassist.com services, we encourage you to read the privacy statements/policies of each and every third-party website that collects personal data from you. This Privacy Policy applies solely to information collected by us via the matrimonyassist.com services.

Sharing Information

In order to provide you with a useful social experience when using matrimonyassist.com services, we may give you the option to export/import information from/to such matrimonyassist.com services to/from third party applications and websites, including social networking sites such as Facebook, Instagram or Twitter. Please be aware when exporting such information, you may be disclosing your information to the individuals or organisations responsible for operating and maintaining such third party applications and sites and that your information may be accessible by others visiting or using those applications or sites. We do not own or operate the applications or websites that you connect with and you should review the privacy policies of such websites to make sure you are comfortable with the ways in which they use the information you share with them.

When you connect to our websites or other matrimonyassist.com services from a third-party application, social networking or other site then you consent to the collection by us of your information as stored with that other third party. This information may be used by us to enhance your use of our website or other matrimonyassist.com services. When we do obtain information about you from these third parties, we will process the information in accordance with our own privacy policy.

Your Rights

You have the right to access personal data which you have submitted through the matrimonyassist.com services which are stored by us. We also allow you to subscribe or unsubscribe to / from any of the email updates you have requested form the website or other matrimonyassist.com services.

You have the right to ask us not to process your personal data for marketing purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us by clicking here.

Email Addresses

We do not want to send you unwanted email. You can opt-out from our mailings at any time by clicking the unsubscribe link contained in every mail we send.

Email addresses are collected via our websites (including via our Facebook and other social media pages), apps and via co-registration partners.

We use email addresses to send our weekly newsletter, and occasional special offers and deals. We sometimes run promotions with partners and competition entries may require you to provide an email address. These email addresses may be shared with the partner running the competition. In such cases, this is clearly stated in the terms of the promotion. We have no responsibility for subsequent use or distribution of email addresses by our partners.

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint

If you have any questions about our use of cookies, please contact us via the help page.